Monday, December 3, 2007

NBC executive slams Apple for "killing music industry"


Apple has always been credited for introducing revolutionary devices. First it was the Mac and then came the mother of all MP3 players, ‘Apple IPod’. Apple kind of did kill the music industry but at the same time improved it.


Sure, they have decreased the value of CDs and music itself, but on the other hand they have made it more convenient and easy to download music. It’s a lot easier and cheaper to download one track that you like rather than purchase a whole CD for tracks you may not even like. Apple even gives you the chance to preview the track online before you purchase, so if you do like the CD, you can just purchase it online and receive it directly on your PC. Downloading music online just makes it easier for you to transfer it to your ipod.


Technology has just made it easier to have thousands of songs, movies and photos in a small hand held portable device rather than carry about a dozen discs with 12 songs and having to constantly change the disc you want to hear another artist. Even though there was a presence of mp3 cds which used to handle about 130 songs, iPod helped save a huge amount of time with its unique feature of making playlists.


But if you really look at it, it’s not Apple that is killing the music industry, it’s the internet and all the illegal downloading and piracy. Apple may have influenced an increase in the illegal downloading but that is why they are offering these tracks to download at a low price because who really wants to pay for something when they can get it for free. Apple tries to promote legal downloading of music, even with their free song download promotions done through some companies such as Coke. In my view they are trying to save the music industry, not killing it.

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